Goddess Concepts

PowHERful Advertising - Retention & Attraction Strategies

In the study “The Bottom Line: Connecting Corporate Performance and Gender Diversity”, sponsored by BMO Financial Group, Catalyst used two measures to examine financial performance: Return on Equity (ROE) and Total Return to Shareholders (TRS). After examining the 353 companies that remained on the F500 list for four out of five years between 1996 and 2000, Catalyst found: The group of companies with the highest representation of women on their senior management teams had a 35-percent higher ROE and a 34-percent higher TRS than companies with the lowest women's representation.

The key to your competitive advantage lies in the skill, enthusiasm and perspective of your employees. Having a diverse organizational perspective will enhance your advantage. Women and girls bring a unique perspective to issues and solutions. Their perspectives are not better – just different, giving you a whole new point of view. Attracting and retaining women and girls is an essential business strategy for companies that wish to remain productive into the future.

Retention & Attraction Strategies

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